The day I broke Facebook

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I wanted to run a test in my Facebook feed based on claims I heard that using certain phrases denoting personal news or big changes (like engagements or babies or new jobs) would bump up posts to the top of the feed.

It turns out, the claims were more correct than I could have even guessed. The post sat for hours at the top of my friends’ feeds, even bouncing over real announcements.

Check out Pando Daily for the story.

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